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Client

Medtronic

Project:

Product launch

Services:

Communications planning

Messaging platform

Content writing

Project management

Data analytics

Video production

Animation

Strategic planning

Creative strategy

Creative graphics development

Production

Collateral print production

Client

Medtronic

Project

Summary

Medtronic chose us to help craft the story of their new DBS Clinician Programmer—and to manage, plan, and create the content and collateral needed for its global launch.

 

Background

Medtronic’s DBS Clinician Programmer is a non-invasive, external device that’s used by healthcare practitioners to make and adjust neurostimulation settings for patients who are receiving deep brain stimulation therapy. Its update transformed what once resembled a graphing calculator with a 3-foot tether—to an innovative, streamlined application that lives on a Samsung Galaxy Tab 2, and wirelessly connects to patients’ implanted devices via secure telemetry.

The Challenge

Our challenge was to defend and expand Medtronic’s position as the global leader in DBS, using the device’s global launch to spearhead a larger movement of innovation within Medtronic.

The Result

The launch effectively communicated to HCPs that the new programmer enables 'A Smarter DBS Journey' for their patients. The videos and social media content represented a fresh creative direction, and were very well-received—garnering much-needed attention ahead of the launch.